MTV Cribs

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This is a ficitonal approach for a guerillacampaign for the show MTV Cribs where VIPs show their privacy (houses, cars, etc.) to the public.
For the campaign public spaces (in this case bus stops) are being changed into private rooms in many different styles as the VIPs have many different styles, too. There can be the classical style, the modern style, the hippie style, the western style etc.
In addition to that a supporting viral campaign is being launched with animated bus stop videos that will be spread on all major video platforms.



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